Tuesday, 16 December 2008

Classic Fm

The next magazine i will be analysing is Classic FM.

Once again i will be looking at Genre, Media Language, Representation, Ideology and Institution.

Genre
The text generally covers a more traditional background of music but has used a more modern celebrity on the cover - Myleene Klass. It does represent the radio station classic FM which is where the target audience can listen to the music. The genre of classical music has been represented by Myleene Klass as he does play musical instruments such as piano and violin, also the image of the CD cover represents the genre because of the piano, which is classes as a classical musical instrument. It does not however represent genres such as Punk Rock, RnB or Country/Western.

Media Language

The main font used is quite large so that it is easy to read and it is quite a thin, normal font, it doesn't have big bold curves or bulky straight sides, also the 'F' for FM is in red which makes it stand out that little bit more. Overall the same font is used all over the cover but in different sizes and colours. The main colours used are white and red, i think white symbolises purity and peace and the red represents love, it could represent hate but i think with genre of music it would not match.
The main photo used is a picture of Myleene Klass and there are others of Kate Royal and 'Fiddler on the surf'. There are also other images of a cd cover which has a piano on the front and a music guide. All the styles of photos are classical, for example Myleene Klass is a well known classical instrument player. There is a mix of gender due to the stars used both men and women are represented. The photo of Myleene Klass is the largest image and is centre of attention, it is set more to the right and all the other images of the others stars and musci cd cover are spaced around that main image.
There is a lot of white space but that is not because things have been missed out, it's what is intended to be the background but as a whole tha mian colours used are red and white. The images and text relate it each other because the text is about the classical genre and the images relate to that.


The idea of this title is to show the audience what the magazine and show what it is about. In the world as a whole it does refer to the radio station 'classic fm', this automatically lets the audience know what the magazine will have inside.

The facial expressions on the people are happy smiles, Myleene Klass' picture stands out the most because it is the main image, her hair is curly and natural looking, her attitude seems cheerful due to her smile. The 'fiddler on the surf' is a very posed photo next to a surf with a serious attitude and Kate Royalis also a posed photo, she looks like she is trying to get the audience's attention.
Representation

In these photographs the idea of classical music is being represented, i think perhaps there could be another image of maybe church singers which is a more clear representation on classical music. I think the cover does represent the idea of both men and women being able to buy this magzine, it's targeted at both genders. When you listen to classical music the words don't tend to relate to sexual attractions therefor the images don't represent any sexual attraction. The representation of race is not clear because only white skinned people are on the cover, although Myleen Klass is slightly tanned his doesn't necessarily show that people with a darker skin tone are represented.
Ideology

This magzine cover will interest those who like classical music and perhaps the radio station 'classic fm'. I think the values that it supports are peace, happiness and classic music instruments for example piano, violin and the flute. But on the otherhand i think it challenges most of other magzine genres because more modern music is popular so the magazine needs to keep it's classic theme and not turn the classical music genre into something else.

Institution

Due to the magazine being called 'classic fm' after the radio station i think the people who designed it are related to the radio station and are fans themselves of classic music otherwise they wouldn't know how to lay the cover out to appeal to the audience. The magazine makes money by appealing to their target audience so that they want to buy it and also influences 'new comers' who may see the magazine and think it looks good to read through. The interests of the reader are extremely important because if the magzine contents start to talk about another genreof music such as punk rock it won't apppeal to them and has nothing to do with the cover and their interests which is why people buy maazines because it's in their interest to read about what they like. The only slight change that is taking place in this media is that more modern celebrities are being represented but they still stick to the genre of classical music, these change are taking place because new classic singers or music instruments players are entering the music biz.

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